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 论文大纲，目录 |
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(Title: Internet Caf?nbsp;Expansion Project
Proposal for Internet Caf?nbsp;Expansion
Submitted to:
Daisy
Director of the Internet Caf?
Mr. Zhang Min
Shanghai Branch Office
The Industrial and Commercial Bank
Prepared by:
Guo Weijue
Manager
Internet Caf?
Index
1. The current state of the business Page 4
2. Current business analysis Page 4-5
3. Financial performance Page 5
4. Customer complaints and unsatisfied requests Page 6
5. Customer profiles Page 6
6. Focus groups Page 7-8
l Questions
l Complaints
l Suggestions
7. SWOT analysis Page 8-10
l Strengths
l Weaknesses
l Opportunities
l Threats
8. Action plan Page 10-11
Activity Flow Chart Page 12-13
9. Cost Breakdown Page 14-15
10. Risk Analysis Page 15-16
l People-related
l Time-related
l Product-related
11. The Project Fra免费论文网 【http://www.51lunwen.net】mework Page 17-19
Executive Summary Page 20-24
l New Premises
l New Services
l New Facilities
l Cost Breakdown
l Benefits
l Schedule
1. The current state of the business
Daisy抯 Caf? a privately owned coffee shop, locates close to the community in the downtown of the city of Shanghai. It抯 opened since the year 2001, mainly offers coffee for white-collar staffs from the nearby office building and local residents and passers-by. In the early period when we start business, by adopting a series of policies such as daily discounted coffee, VIP card, etc. the caf?nbsp;is in the position of attracting a large number of customers; at the same time we make good profits.
As time goes by, there are some bars and teahouses appeared around our caf? these entire competitors share customers with us,&n
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