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(Executive Report on Real Cool Cycles Development Strategy
1. Introduction
1.1 Background of Real Cool Cycles
Real Cool Cycles is the kind of company that was built from nothing and attempted to maximize economic benefits to the community by producing bike-the "Rock Hopper": In Erehown, where Real Cool Cycles is located, there are two segments to this market: the low cost Leisure segment and the higher cost Adventurer segment. Recently, since imports catered for demand in the Leisure segment, the government banned the importing of bicycles and bicycle components from other countries in all segments except for the low cost leisure segment where a number of bicycles and components were being produced very cost effectively by some third world countries. The government initiated stage two of its master plan. A prohibitive imp免费论文网 【http://www.51lunwen.net】ort duty was imposed effectively killing demand for cheap third world imports and leaving both segments available to the local manufacturers. With this change to the bicycle market, the government decided also to privatize the manufacturing companies. Investors who were able to spot a good opportunity and cheap resources snapped up the firms.
1.2 Future development plans of Royal Cool Cycles
In this context, Royal Cool Cycles makes plans as the following:
Vision: To be " Erehown "s favorite bicycle brand".
Mission: To be the leading and foremost producer of bicycle producers in Erehown, offering customers the best value and most advanced developments in bicycle technology from a committed and highly skilled workforce.
Goal: To penetrate the local market by implementing competitive development strategies.
Objective: To increase sa
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