Problems and countermeasures in the development of electronic business in China
Introduction
One research report in the US has shown that in 2003 83 million Americans have experienced B to C through the web, and the total consumption value has exceeded 50 billion US dollars, an increase of 26.3% than the last year. Total consumption value in this year is expected to grow largely, and a record of 120 billion US dollars will be achieved. This report has also shown that now two thirds of Internet surfers throughout the US have the experiences of online purchase. However, 4 years ago the number was only 47%, which is approximately 36 million. The investigation has also shown that during the Christmas holiday and the New Year vocation in last year, the hottest days of online purchase of the year, the operation volume has reached as high as 18 billion US dollars, a 35% increase year on year. Besides, the report has also pointed out that on one hand, operation volume of online purchase is on continuous rise; on the other hand, the structure of consumers has also changed to some extent. Last year, number of female customers takes up 52% of total customers, and for the first time in history, female number has exceeded that of the male. At the same time, number of the aged online purchasers has also increased greatly. Data has shown that since 2000, customers over 65 have increased by 47%. The report believes that the convenience and promptness of online purchase are the main reasons that absorb the female and aged. (1)
Application of electronic commerce has been expanded to service sectors, and electronic commerce has now developed into an integral part of service sectors. In china, online purchase has developed quite rapidly. Currently, the electronic commerce in China develops quite rapidly, the latest research have shown that current internet usurers have already exceeded 68 million, which is only second to that of USA. In this year, total Internet purchase has risen up by 20%.
China's electronic commerce has now enters into a rapid period of development. What can not be neglected is that many problems and puzzles exist in the development of China's electronic commerce. If these problems and puzzles have not been attached importance to or could not be resolved, what is inevitable is that sometime in the future the sound development of China's electronic commerce would be seriously blocked. What need to be noticed is information safety and the incompleteness of trust system. Writer would analyze and discuss the all the above problems in the following part of the dissertation.
This dissertation consists of four parts.
Part one is the overview of electronic commerce.This part mainly focuses on the basic theory of electronic commerce. First of all, the definition of electronic commerce will be made clear. As far as China's electronic commerce development is concerned, electronic commerce means a kind of open and mutual transaction based on networks, which includes inquiry, ordering, pay and logistics. Suppliers, providers of shopping service and consumers are all involved. Second part is the analysis of the characteristics of electronic commerce. On one hand, operation cost has been decreased; on the other hand, customers are given more choices. Thirdly, the significance of developing electronic commerce mainly is mainly reflected in the effective establishing of brands and images of enterprises, which can help reduce the operation cost of enterprises, improve work efficiency, promote the acquisition of competitive advantages and to offer more effective after-sale service. Final part is the analysis of the overview of China's electronic commerce, which consisting both the hardware and software conditions and the characteristics of its development.