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Effective Motivation in China
Table of Content
ABSTRACT 3
Chapter One Introduction 4
1.1 Significance of the topic 4
1.2 Structure of the thesis 6
1.3 Research questions 7
Chapter Two Literature Review 8
2.1 Motivation 8
2. 2Motivation theory in early period 11
2. 3Contemporary motivation theory 15
2.4 Researches on motivation in China 21
Chapter Three Methodology 23
3.1 Research design 23
3.2 Research methods 24
3.3 Choice of method plus reasons justification 35
3.4 Limitations of chosen method and design 37
Chapter Four Presentation of Findings 39
4.1 Research results of H 1 39
4.2 Research results of H 2 39
4.3 Research results of H 3 40
Chapter Five Discussion of findings 41
5.1 Problems of motivation strategies in China 42
5.2 Characteristics of effective motivation for knowledge workers
in China 45
Conclusion 57
Bibliography 59
Appendix 63
ABSTRACT
As a group of workers who seek acting on their own and individuality
and creativity and diversify, the knowledge workers are important
in corporation performance. It is important to research on
motivation tactics of the knowledge workers for raising work
efficiency and improving management and making the company
occupy a dominant position.
The paper combines theory with practice. It studies the motivation
tactics of the knowledge workers based on motivation theory,
and analyses corporation reality. The paper analyses the feature
of the knowledge workers, then draw a conclusion: for the
knowledge workers, they need reflecting their own value, seeking
challenge, renewing their knowledge, seeking growing, enjoying
wide support and having a joyful environment. Based on the
analysis of the needs of the knowledge workers, then draw
a conclusion: in a company, the motivation tactics should
satisfy the needs of the workers, so as to make them work
hard. Then the author considered that it would better use
two methods, material motivation and nonmaterial motivation,
to incentive the workers in a company.
Keyword: The Knowledge Worker, Motivation Theory, Material
Motivation, Non-material Motivation
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