Title 题目：Business Competitive Strategy for Low Cost Airlines in China
Requirements
需求种类：Master Degree
Your Major, Areas of Study 您的专业范围以及详细的补充要求：
专业是BA，要求基于PORTER的竞争策略理论，例如SWOT分析，差异化竞争等。论文要求能够通过JIST plagiarism detection databese测试。不可以有抄袭嫌疑！

格式：
Format:
Table of Contents
List of Tables
List of Diagrams/Figures

Acknowledgements
Synopsis (250-500 words)
Chapter 1: Introduction (500-750 Words)
1.1 Research Question
1.2 Research Objectives
1.3 Rationale for Research Area Chosen
Chapter 2: Literature Review (2500-3000 Words)
Chapter 3: Research Methods (1000 Words)
Chapter 4: Data Analysis and Findings (2500-3000)
Chapter 5: Conclusions and Discussion (1000 Words)

Appendices
References
Bibliography

已经写好的大纲：
Working title:
Business Competitive Strategy for Low Cost Airlines in China
Rationale
The structure of civil aviation industry in China has been changed dramatically in the past years, the policies which are made by the government now allow the airlines operated by different ownership, this means the airline can be private not only state-owned. The current situation is three big state-owned civil aviation groups have formed, and more and more private and joint-stock small airlines are operating in the current civil aviation market of China. They use limited resources to operate such as capital, aircraft, and employees etc., to compete with the big full service airlines which are state-owned airlines. In other way the civil aviation market has a huge potential due to the population of China and increasing revenue of people. According to the current situation of market how to compete with the big full service airlines in this complex market for these low cost airlines can is the major study area in my project. Through research to analyze the position of small airlines within the industry and how to choose suitable competitive strategies to gain more market power to them. All of analyses will base on theories of competitive strategy, cost management theories and through economic theories to analysis how does the change of demand impact to the small airlines.

Research question and objective:
Question: How to get success for small low cost airlines within the complex environment of market in China?
What are the major competitive advantages for the small low cost airlines?

Objectives: Identify the suitable strategies for small airlines to develop themselves within the industry.

Research methods:
Case study will be used and through questionnaire to analysis the current competitive strategies are used by the small airlines.

The data and reports which are issued by the government will be used to analysis the current position of industry and use to support the points which are discussed.

A review in the area of theories of business competitive strategies and economic will be prepared, and will be used as tools to analysis include in the project.

Wordings：
How much words 字数要求 10000字
Your University大学背景 英格兰地区北部普通大学。
The degree论文用途 毕业论文
Deadline截稿日期 4月12号

Table of Contents
Acknowledgements------------------------------------------------------------------------------1
Chapter 1 Introduction-----------------------------------------------2
Chapter 2 Literature review---------------------------------------------------------------------3
Chapter 3 Research Methods-------------------------------------------------------------------7
Chapter4 Data Analysis and Finding----------------------------------11
Chapter5 Chapter 5 Conclusion and Discussion------------------------------------------20
Reference----------------------------------------------------------------------------------------22

Acknowledgements
At the completion of this thesis, I avail myself of the opportunity to express my heartfelt thanks to those who have helped during the preparation of this thesis and my study in the University.
I particularly wish to express my sincere gratitude to my respected supervisor Professor for his encouragement in doing the present research and his patience and efforts in revising this thesis, for the constructive suggestions and critical judgments he made for improvement, and for his valuable lectures on the business strategies as well, without which this thesis would not have come into being.
I would also like to extend my thanks to the other professors whose lectures have benefited me considerably during my study. I have enjoyed their teaching while absorbing nutrition from their lectures. Their enlightenment is of great help to the accomplishment of this thesis. My special thanks go to my friends for their greatly helpful advice, criticism, encouragement and friendship.
Finally, I am obliged to my beloved family for their great support and dear sacrifices during these years.

Chapter 1 Introduction

1.1 Research Question
I has been interested in the air transportation and paid much attention to the analysis of the competitive strategies of foreign and domestic low cost aviation. The thesis reviews some analysis of the overseas low cost aviation’s operation mode, current operation mode of domestic low cost airlines, the status and development of domestic low cost air transportation marketing and the main obstacles of low cost operation in China. With the development of domestic air market, the mainstream state-owned airlines seize the most market, and the foreign airlines also show great interest in China air market. Therefore, it is difficult for the small low cost aviation to succeed in operating. Then the research question of the thesis is how to succeed for small low cost airlines within the complex environment of market in China, and the major competitive strategies for the small low cost airlines.
1.2 Research Objective
In recent years, the low-cost international air waves rise all over the world. Except the old low cost airlines like Southwest Airlines, in Europe Ireland-based Ryanair, Britain's Easyjet, Asian Qantas Airlines and others gain outstanding achievement and become famous stars in their field after their establishment. The open Chinese economy more and more affect the world economy development through different extent. On one hand the deepening of China's economic reform and the development of global economic integration bring development opportunity to Chinese aviation industry. On the other hand, it brings much more competitive stress. Only the fittest can survive and develop. China's airlines future and the fate of each company will depend on each airline's position in the new environment. In the new market environment, in order to meet the challenges and get chance of survival and development for China's airlines, the most crucial point is its ability to take advantage of opportunities to develop, adhere to the strategy of low-cost, and develop the true sense of the low-cost airlines. But in China the low cost room for airlines is limited, so it is much more difficult for small low cost aviation in China to succeed in the complex market. In order to become a true-sense low cost aviation, and succeed in the complex market, it is necessary for them to find the competitive strategies. Meanwhile it is important to know the current market environment, the position of small low cost aviation in the domestic air transportation, the advantages and weakness compared with foreign airlines. The key point is to find competitive strategies to adopt based on self condition in Chinese market, which is important to Chinese aviation industry and at the same time is the research objectives of this thesis.
1.3 Rationale for Research Area Chosen
Southwest Airlines of United States in 1978 first proposed the concept of low-cost operators. During 20-year period after it, the cost operation concept

调查问卷 questionare 部分：
The reason for people to choose to take plane
1. profession -------------
2. Age A. 10-20 B. 20-30 C. 30-40 D.40-50 E. above 50
3. Place (city)_______
4. Income A. less than 1500 B. 1500-3000 C. 3000-5000 D above 5000 F. no income
5. Reasons A. Plane type B. The image of the company C. Schedule
D. Service quality E. Customers plan F. Ticket price
6．Reason of taking plane A. business B. travel C. others
7. Plane taking times per year A. less than twice B. three times to five times
C. five times to ten times D. more than ten times
E. never
8．Travel distance A. short distance B. medium distance C. long distance
9. Education A. high school B. undergraduate students C. post graduates D. college students
10. Types of airlines A. large airlines B. small airlines C. medium sized airlines D. It does not matter