The benefits have been achieved by China's auto industry through joint venture

专业： MSC INTERNATIONAL BUSINESS 国际商务

论文的方向： STRATEGY 战略

Acknowledgements
Abstract
List of Tables and Figures
List of Appendices
1. Introduction
1.1 Nature of the Research
1.2 The Research Problem
1.3 Hypothesis of the Research
1.4 Objective of the Research
1.5 Layout of the Research
2. Literature Review
2.1 Definition of joint ventures
2.2 Advantages and limitations of joint venture
2.3 Review a number of professional opinions on auto industry and joint ventures
3. Research Methodology
3.1 Qualitative analysis
3.1.1 Introduction to qualitative analysis method
3.1.2 Information collection
3.1.3 Analysis on Joint venture auto enterprises with qualitative analysis method
3.2 Quantitative analysis
3.2.1 Introduction to quantitative analysis method
3.2.2Data collection
3.2.3 Analysis on Joint venture auto enterprises with quantitative analysis method
3.3 PEST Analysis
3.3.1 Brief introduction to PEST analysis method
3.3.2 Analysis on Joint venture auto enterprises with PEST analysis method

4. Case Study ： Shanghai Volkswagen &Guangzhou Honda
4.1 Shanghai Volkswagen Case
4.1.1 Brief Introduction to Shanghai Volkswagen Auto Company
4.1.2 Analysis on operation performance of Shanghai Volkswagen Auto Company
4.1.3 Bottle-neck Problems Shanghai Volkswagen has encountered
4.1.4 Joint-venture of Shanghai Volkswagen---localization and self-development road
4.1.5 Reflection on the development of joint-ventures of Shanghai Volkswagen
4.2 Guangzhou Honda case
4.2.1 Brief Introduction to Guangzhou Honda Auto Company
4.2.2 Development Road of Guangzhou Honda's joint-venture
4.2.3 Analysis on operation performance of Guangzhou Honda
4.2.4 Reflection on the development of joint-ventures of Guangzhou Honda
5. Analysis on future joint-venture development of China's auto industry

5.1 Great opportunity China's auto industry faces
5.1.1 Market environment of China's auto industry development
5.1.2 Powerful competitive advantages of auto joint-ventures
5.1.3 Transformation of core technology
5.2 Development road of China's auto enterprises
5.2.1 Transformation of core technology is the key of development.
5.2.2Innovation of technology is the engine of China's auto enterprises development.
5.3 China's auto joint-ventures will face even fierce competition.
5.3.1 Rapid development of China's local auto enterprises
5.3.2 Growing fierce competition among auto joint-ventures
5.3.3 Uncertainties have greatly increased in China's auto market.
6. Recommendation and Conclusion
6.1 Finding on the Three Hypothesis
6.2 Recommendation
6.3 Conclusion of the Dissertation
Bibliography
Appendices

Title: The benefits have been achieved by Chinaˇs auto industry through
joint venture

Research problem:

Along with the process of economic reform and policy of opening to the
outside world,
Chinaˇs auto industry has experienced great changes. As for the Chinese
auto market, it is largely dominated by joint ventures between foreign auto
manufacturers and Chinese partners. The aim of this research is to analyze
the structure of Chinaˇs auto industry, and to examine the benefits have
been achieved by Chinaˇs auto industry through joint venture.

Research hypothesis: